Social Media Recruiting

Can Pinterest Help Your Job Search? [Mashable]

This article by Sean Weinberg originally appears here at Mashable.com

Sean Weinberg is the COO and co-founder of RezScore, a free web application that reads, analyzes and grades resumes instantly. You can connect with Sean and the RezScore team on Facebook and Twitter.

Just when you thought you had mastered the job search on all social media platforms, along came Pinterest.

You’ve optimized your Facebook and LinkedIn pages and you’ve got the Twesume. Now it’s time to amp up your job search even more by putting your resume onPinterest.

What’s the Big Deal?


For those of you not in-the-know, Pinterest is a social networking site where people can create and share content within the context of visually-oriented pinboards. Its recent explosion in popularity has helped this site expand beyond cute baby/dog/porcupine photos and wedding event planning tips, which are still plentiful. Now, with something in the neighborhood of 6 million users, you’re a fish in a pretty big pond.

Instead of butting heads with the “big three” social media sites, Pinterest complements social media usage by tying into Facebook and Twitter.

Much like Facebook or Twitter, job seekers are using their Pinterest account to share portfolio work, personal content and yes, their resumes.

Apart from the fact that it’s still the hip new thing — and it still requires an invite, though it’s not hard to secure one — Pinterest serves as a new and convenient avenue for job seekers looking to share content. It’s not like a blog that demands attention, and it doesn’t run the risk of having that one obnoxious friend who tags you in photos you don’t remember.

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Mobile Recruiting Is on the Rise [STUDY]

Mobile Recruiting

This article originally appears here on Mashable.com

Over the past few years, social media recruiting has garnered a lot of discussion in the HR world — mobile recruiting, on the other hand, is a topic that has yet to make it into the mainstream conversation.

Employers lack knowledge of how job seekers are using mobile devices and how their businesses could take advantage of the mobile web to find top talent. As a result, only a limited number of employers have implemented mobile recruiting strategies via apps and mobile websites, according to a study by online recruiting research lab Potentialpark.

For the study, Potentialpark surveyed more than 30,000 job seekers worldwide and analyzed the mobile career presence of more than 350 top employers in the U.S., Europe and Asia. Since the data has not yet been published online, Mashable spoke with Potentialpark about its findings.

The study found that a healthy 19% of job seekers use their mobile devices for career-related purposes (and more than 50% of could imagine doing so), yet only 7% of employers have a mobile version of their career website and only 3% have a mobile job app.

One out of five job seekers may not sound like a huge deal, but it’s no number to scoff at. Since smartphone adoption rates are ever-increasing, this number will likely increase as more mobile users get the power of the Internet into their palms.

So, what exactly are job seekers looking to achieve on their mobile devices? Potential recruits want to use their mobile phones to look for jobs and receive job alerts — but they have many other activities in mind, as illustrated in the graph below.

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