A Personal Branding Infographic
Just when you thought you had mastered the job search on all social media platforms, along came Pinterest.
What’s the Big Deal?
For those of you not in-the-know, Pinterest is a social networking site where people can create and share content within the context of visually-oriented pinboards. Its recent explosion in popularity has helped this site expand beyond cute baby/dog/porcupine photos and wedding event planning tips, which are still plentiful. Now, with something in the neighborhood of 6 million users, you’re a fish in a pretty big pond.
Instead of butting heads with the “big three” social media sites, Pinterest complements social media usage by tying into Facebook and Twitter.
Much like Facebook or Twitter, job seekers are using their Pinterest account to share portfolio work, personal content and yes, their resumes.
Apart from the fact that it’s still the hip new thing — and it still requires an invite, though it’s not hard to secure one — Pinterest serves as a new and convenient avenue for job seekers looking to share content. It’s not like a blog that demands attention, and it doesn’t run the risk of having that one obnoxious friend who tags you in photos you don’t remember.
What do the 135 million people and more than seven million companies on LinkedIn know that you don’t?
All too often I receive resistance when I suggest to a client that she utilize LinkedIn to build vendor, partner, and prospect relationships. But what might first feel like an intimidating pilgrimage into foreign land can result in a journey of growth, connection, and prosperity. All it takes is a little know-how—and the willingness to put yourself out there.
With more than 135 million people and in excess of seven million companies on LinkedIn, we know that it has something to offer any business owner. “All businesses will benefit from a company blog as their primary social media marketing tool,” says Barbara Rozgonyi of WiredPRWorks. “And we recommend LinkedIn as the foundational social network. Whether or not LinkedIn is where you spend most of your social media time, it may be the most important in terms of corporate social equity.”
In fact, according to a study released by Perfomics, nearly 60 percent of people said LinkedIn is the most important social network.
“From optimizing key profiles and outfitting a company page, LinkedIn is the social network that reflects your organization’s pro-social side,” Rozgonyi says. “Once you have your company’s corporate communications foundation in place, you have an anchor strategy to apply throughout your social media marketing system,” she adds.
If you question the value of time spent on LinkedIn, remember that it isn’t just for sharing information and idle chitchat; it’s a great place to check out your competition and find viable prospects. In fact, you can research other companies and set up a list of target companies to track and follow throughout the social media sphere.
To research connections and target customers for business development on LinkedIn, Rozgonyi says that there a few basic things you must know.
Somewhere along the line you started treating it more like a resume. It’s time to fix that.
Overall, LinkedIn is the best social media platform for entrepreneurs, business owners, and professionals. Unfortunately, your LinkedIn profile may not be helping you to create those connections.
So let’s tune yours up with six simple steps:
Step 1. Revisit your goals. At its most basic level LinkedIn is about marketing: marketing your company or marketing yourself. But that focus probably got lost as you worked through the mechanics of completing your profile, and what started as a marketing effort turned into a resume completion task. Who you are isn’t as important as what you hope to accomplish, so think about your goals and convert your goals into keywords, because keywords are how people find you on LinkedIn.
But don’t just whip out the Google AdWords Keyword Tool and identify popular keywords. It’s useful but everyone uses it—and that means, for example, that every Web designer has shoehorned six- and seven-digit searches-per-month keywords like “build a website,” “website templates,” “designing a website,” and “webmaster” into their profile. It’s hard to stand out when you’re one of millions.
Go a step further and think about words that have meaning in your industry. Some are process-related; others are terms only used in your field; others might be names of equipment, products, software, or companies.
Use a keyword tool to find general terms that could attract a broader audience, and then dig deeper to target your niche by identifying keywords industry insiders might search for.
Then sense-check your keywords against your goals. If you’re a Web designer but you don’t provide training, the 7 million monthly Google searches for “how to Web design” don’t matter.
Step 2. Layer in your keywords. The headline is a key factor in search results, so pick your most important keyword and make sure it appears in your headline. “Most important” doesn’t mean most searched, though; if you provide services to a highly targeted market the keyword in your headline should reflect that niche. Then work through the rest of your profile and replace some of the vague descriptions of skills, experience, and educational background with keywords. Your profile isn’t a term paper so don’t worry about a little repetition. A LinkedIn search scans for keywords, and once on the page, so do people.
Social-media profiles are increasingly important in building your business identity. “It’s a hugely powerful branding tool—and you have to be very strategic about building it,” says Nicole Williams, connection director for LinkedIn.
A key component is the profile picture. The New York City-based Ms. Williams, who primarily splits her time among three social-media sites—Twitter, Facebook and LinkedIn—says it is crucial to strike the right tone.
First, you should have a profile picture. LinkedIn research shows that a page with a profile picture is seven times as likely to be viewed as a page without one, she says.
Think of these pictures as the modern-day version of the oil paintings that estate owners once commissioned. The smallest details in them will convey volumes. It’s best, Ms. Williams says, to have your profile picture feature you alone, not your pet or significant other. “Being so strongly identified with your dog or your husband might not be appropriate unless you’re a vet or a marriage counselor and that’s part of your professional image.”
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By Stephanie Sammons
Published September 21, 2011
Are you wondering how to get the most from LinkedIn? Over the last few months, the LinkedIn network has made upgrades and undergone changes.
If you already have a profile created on LinkedIn, it’s a great time to revisit and refresh your presence!
Or if you’re just wondering how to get started, these 5 simple steps will help you make the moSocialst of your time and effort!
Continue reading here: http://www.socialmediaexaminer.com/5-simple-steps-for-improving-your-linkedin-visibility/