How to establish your personal brand in college

This article originally appears here at Regan’s PR Daily

PR professionals already know that branding is everything. After all, the companies for which they work are paid to brand clients and their companies.

From a personal perspective, what your individual brand portrays is a crucial part of how you are perceived. It can make or break you.

Many people think branding is something that should be done when starting a career, but I think college is the perfect time to start.

How can college students brand themselves before entering the workforce?

Create a website

This is one of the most important things you can do for your career. A professional website, done right, can be an extension of your résumé. A résumé is only one page, but a website has no limitations.

Continue reading here

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