PR professionals already know that branding is everything. After all, the companies for which they work are paid to brand clients and their companies.
From a personal perspective, what your individual brand portrays is a crucial part of how you are perceived. It can make or break you.
Many people think branding is something that should be done when starting a career, but I think college is the perfect time to start.
How can college students brand themselves before entering the workforce?
Create a website
This is one of the most important things you can do for your career. A professional website, done right, can be an extension of your résumé. A résumé is only one page, but a website has no limitations.